We SHARE A PASSION
JOIN OUR CAUSE
To unite the charitable giving interests of 25M+ U.S. car and motorbike enthusiasts. Our consumer-based brand strategy will raise tax-deductible donations to directly fund and support a variety of enthusiast-related organizations that preserve, educate or promote the car culture for future generations.
The Piston Foundation’s goal is to raise $50M to fund these initiatives in five years or less.
The Foundation’s primary donor channel will be a series of custom consumer-based campaigns directed at car and bike enthusiasts.
FAST & EASY: Each campaign will appear within a consumer’s personal social media channels and will be viewable on any mobile device. There are no apps to install, downloads, or signups required. Each campaign will allow users fast and easy “click to share” functionality.
VIRAL: By leveraging special social media-based “peer sharing” software, many of the campaigns will work much like the viral “Ice Bucket Challenge.” Some campaigns may also incorporate several special features to encourage more robust donor engagement, including: car, travel & other sweepstakes, key industry influencers, and corporate unlocking sponsor arrangements.
GIVING BACK IS GOOD BUSINESS: There’s a simple business strategy you and your company may be overlooking, and its benefits far surpass the standard ROI of other tactics. The strategy we’re referring to is a companywide effort on philanthropy.
CORPORATE SOCIAL RESPONSIBILITY (CSR): Though selfless in concept, supporting the Piston cause is actually a great way to bolster your social media marketing efforts and differentiate your company from the competition in the marketplace.
An “OFF-THE-RACK” CSR PROGRAM: The Piston Foundation’s Industry Partners Program (PFIPP) is our simple and easy CSR solution for our Industry Partners and campaign sponsors. The PFIPP program allows them to co-op the highly visible Piston cause and attaches their brand and company to it.
HOW WE WORK
DONATIONS: Donations come in from three main sources, 1. Consumer based donations from the individual social media campaigns, 2. Industry Partner donations from the CSR programs and 3. sponsors donations generated from the different campaigns.
FOUR BROAD INITIATIVES THAT EMBRACE THE CAUSE: Funds flow out to support the beneficiaries that are currently working in the industry to support car culture; including new STEM programs for young people, student scholarship and grant programs, a new classic car apprenticeship workshop program called The Piston Academy and programs to support vintage and historical car organizations.
We’re planning to launch our first consumer campaign later this year. To learn more about the programs listed below, please contact us.
- The Piston Foundation
World MasterCard Program
- The Piston Foundation Industry Partner Program (PFIPP)
- F1 in Schools Campaign Example & Presentation
- The Piston Foundation Management & Board Advisor Candidates
- Regional Brand Ambassador Program (BAP) & Application
- The Piston Foundation Confidential Charter Donor Memorandum & Pledge Form
THE PISTON FOUNDATION
700 Canal Street
Stamford, CT 06902